Telemarketing Campaign Steps
AnswerNet understands that a successful telemarketing campaign takes planning. Yet many people do not know where to start.
People go buy a list or write a script without developing the strategy. Doing so almost always results in less than stellar ROI.
That is why we are here to help! Download our white paper or scroll down to read about key steps to a telemarketing compaign.
Ten Steps to a Great Telemarketing Campaign
Ten Steps to a Great Telemarketing Campaign
Download our “Ten Steps to a Great Telemarketing Campaign” white paper for tips on how to run a more successful and strategic outbound program. This white paper provides a simple guideline to building a successful telemarketing campaign.
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"Ten Steps to a Great Telemarketing Campaign".
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Step 1: Define the Scope
Set realistic expectations that focus on sound program assumptions. Your call center team will need that not only as a benchmark for success, but as a way to forecast the staff and project timeline.
Step 2: Set SMART Goals
Goals are very important to any telemarketing campaign, especially when they are SMART. SMART stands for: Specific, Measurable, Achievable, Realistic and Timely. The more defined campaign goals are, the more likely your call center will perform.
Step 3: Define the Target Audience
Know your customer. Where do they live? What do they like? How old are they? Knowing your target better will only enhance a call center ability to produce results.
Step 4: Determine the Decision Maker
Determining who is the decision maker will clarify who the call center agent should be talking with and will streamline the sales process. Otherwise, the agent could spend valuable time talking to someone without the buying power.
Step 5: Develop Offer
The offer is critical to the overall success of your program. There must be a compelling reason(s) for the prospect to react to the call. The offer needs to address the needs of the prospects.
Step 6: Develop a Script
Proper scripting is key for a call center agent to stay on point. Basic script outlines include an introduction, a marketing message, benefit statements and a closing pitch to convert the prospect.
Step 7: Provide Product/Service Orientation
Your call center needs to know your product or service inside and out. Creating product/service competency with agents will result in increased productivity, as well as improve customer satisfaction.
Step 8: Define Data Requirements
Most reputable call centers can develop a custom database for your campaign that will parallel your existing data field layout. That means data can seamlessly import from the call center into your customer relationship management (CRM) systems.
Step 9: Create a Timeline
No project should go without a timeline. It is important for your call center team to understand
the overall start/end of the campaign. Doing so will allow the call center to schedule properly,
allowing time to calibrate and adjust messaging if necessary.
Step 10: Review Reports
Review your data files, digital recordings and other reports on a daily and/or weekly basis to find areas of improvement. Most call centers can customize productivity reports based upon your exact requirements.
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