» » Cold Calling

Cold Calling Services

The cold call, that first telephone call to a prospective customer, is an important stage and technique in the selling process.  AnswerNet can make these cold calls for you.

Agents Performing Cold Calling Services

Agents Making Cold Calls

Cold Calling Services - We Make the Calls for You.

What is cold calling? What is cold-calling service outsourcing? (Click to Read)

Cold calling is the first contacting of potential customers, by phone or in person to sell goods or services, or to set a subsequent sales appointment.

Cold-calling services outsourcing refers to the practice of hiring an external company to make the cold calls for your business. In this arrangement, a third-party service provider takes over the responsibility of making outbound calls to potential customers on behalf of your company. They assemble a dedicated team of skilled sales professionals who are equipped with the necessary expertise to engage with prospects effectively. Whether you already have established scripts for your cold calls or require new ones to be developed, the outsourced team can adapt to your preferences. Furthermore, they are capable of providing a range of services including lead generation and appointment setting in order to enhance the efficiency of your sales calls.

Cold calls, if performed properly and not just as merely an indiscriminate "numbers game",  can identify and create huge new business opportunities. Our telesales professionals take a consultive approach and work with you to develop  effective calling campaigns and strategies. Draw on our experience to help design your campaigns. Let our trained and experienced agents make the calls for you.

Is cold calling dead? (Click for the answer)

Cold calling has faced scrutiny in recent times, with many claiming its demise in today's consumer landscape. While it is true that alternative communication channels have gained popularity, it is a misconception to declare that cold calling is dead. In fact, not only is it still alive and kicking, but it can also give you a competitive advantage.

Some business owners, influenced by the belief that making cold calls is outdated, have completely abandoned this method. However, it is important to recognize that it remains a valuable and effective tool, particularly for B2B businesses. The ability to engage potential clients directly via phone conversations should not be underestimated.

While it is true that consumers may be less receptive to unsolicited phone calls nowadays, there are still many instances where cold calls can yield positive results. Certain individuals and industries may still prefer direct conversations over other channels, appreciating the personal touch that a call offers.

Furthermore, outsourcing to cold calling services can be a strategic move to bolster the performance of your sales team. By leveraging trained professionals, you can tap into their expertise in securing business opportunities through effective phone interactions. This approach can help your business stand out from its competitors who may have neglected the power of cold calling.

In conclusion, despite the claims that cold calling has lost its relevance, it is far from dead. Understanding the nuances of your target audience and industry, as well as outsourcing assistance if necessary, can help you wield it as a potent tool to drive sales and gain a competitive edge. So, do not dismiss the potential of cold calling; rather, embrace it as a valuable component of your business strategy.

Benefits of Successful Calling Campaigns

Cold calling is how you view it. Businesses and sales people who view it negatively and just as a "numbers game" are typically unsuccessful using it.  However, the success of methods and techniques fundamentally relies on the business' and telesales person's attitude and skills.  Successful campaigns have a number of business benefits. Potential business benefits may include:

  • Superseding existing suppliers
  • Preempting the competition
  • Identifying new business possibilities
  • Creating new business opportunities

Tips and Scripts

There have been countless attempts to create effective calling techniques and scripts. But, there is no magic cold call script. There is no magic method. However, there are many helpful guides and methodologies available. Some basic tips include:

  • Prepare - your self, your environment, your knowledge, and know who you represent
  • Introduction - key phrases explaining and positioning yourself and your purpose
  • Question - be helpful, facilitate and enable - don't make assumptions, sell or push
  • Be Objective - act as an advisor - don't sell
  • Listen and interpret - don't sell
  • Inform / educate - don't sell
  • Coordinate and keep prospect involve in a discussion - don't try to sell
  • Keep in touch - keep notes, keep informed, set appointments

AnswerNet staff can work with you to develop and test calling scripts and guides - making it easier for agents to not sound like they are just reading from a script.

Key Tip: Initiate a Discussion, Set the Appointment

The key is to not be selling on the initial cold call - in the sense of pushing, telling, advancing the features or benefits of your own products or services. Generally the objective of the cold call is to start a discussion and, if the prospect is agreeable, set an appointment. The appointment could be for a phone call,  a webinar, a conference call,  a video conference, a face-to-face meeting - or even just getting agreement for a future call to see how things are going. (If the prospect requests to not be contacted again - honor the request and put them on your company's "do not call" list.)

Outbound Calling Experience and Training Matter

AnswerNet cares about the success of your outbound calling campaigns. We take a consultative approach in campaign design and management. Project managers meet with you throughout each step of your calling program to assess results and, if necessary, make adjustments.

Tap into our product expertise and knowledge to gain the strongest results for your outbound calling program. AnswerNet can connect you to our contact centers and staff who have had the most experience and success at handling similar projects in your industry vertical or regional market. Our industry experience includes:

  • Beauty Salons and Suppliers
  • Biotech companies
  • Catalogers
  • Cable Providers
  • Conferences and seminar agencies
  • Computer hardware/ software firms
  • Consumer products
  • Financial & Banking Services
  • Gourmet Food
  • High-tech Companies
  • Insurance Companies
  • ISP and Telco Firms
  • Non-profits
  • and many other industries

Our telesales agents will be trained on your business' services and products. Training and experience can help to make the cold call a more enjoyable opportunity for both your business and the prospect. 

Contact us today to customize a campaign for your business.

Benefits of Our Cold Calling Services

Let AnswerNet make the calls. You close the sales. The benefits of having AnswerNet help with your calling campaigns include:

  • Proven Reliability
  • Zero Staffing Overhead Costs
  • Flexible and Tailored to Your Budget
  • Programs Designed to Benefit Any Business Size
  • B2B and B2C Experience and Expertise
  • PCI‐DSS Compliant
  • Agents Located in United States or Canada
  • Bilingual Support including Spanish and French
  • Helps to Comply w/ Telemarketing Laws

Features of Our Services

Available features of our outbound cold calling services include:

  • Customized Sales Campaigns
  • Lead Generation
  • Lead Qualification
  • List Scrubbing
  • Optional Fulfillment Services
  • Payment Processing
  • Up‐selling/Cross‐selling
  • Appointment Setting
  • Seminar/Event Registration

Contact us now for a free consultation.

Cost of Services

The cost of cold calling services varies depending on your specific business needs and preferences, as there are no industry standards for pricing. However, several factors can influence the cost, including:

1. Language(s): If your calling campaign requires multilingual agents, the cost may increase due to the need for specialized skills.

2. Number of staff needed: The more staff required for your campaign, the higher the cost is likely to be. The number of calls you want to make and the size of your target audience can influence the number of staff needed.

3. Level of staff expertise: Highly skilled and experienced agents usually come at a higher cost. The more proficient and knowledgeable they are in calling techniques, the greater the impact on the overall cost.

4. Length of the outsourcing contract: The duration of the outsourcing contract will also affect the overall cost. Longer contracts may offer better rates or discounts, while short-term contracts could result in higher costs per call.

5. Laws and regulations: Compliance with local laws and regulations can add additional costs to outsourcing. Some regions may require specific licenses or certifications, which could increase the overall expenses.

In summary, calculating the exact cost of outsourcing relies on numerous factors, including language requirements, staff numbers and expertise, contract length, local regulations, and the choice of onshore or offshore outsourcing destinations.

Contact us today to price a calling campaign for your company.

Rules to Ensure Compliance

Rules of Calling (Click to Read)

Outbound calling is subject to specific rules that must be followed to ensure compliance. These rules can vary depending on the country and may range from general guidelines to legally mandated regulations with substantial penalties for non-compliance. Here are some common rules governing outbound cold calls:

1. National Do Not Call List: Many countries maintain a National Do Not Call List or Do Not Call Registry, which prohibits cold callers from contacting phone numbers listed on the registry. It is crucial for telemarketers and cold callers to respect this list and refrain from making calls to registered numbers.

2. Private Do Not Call List: In addition to the national registry, private companies may have their own internal Do Not Call Lists. If individuals explicitly request to be placed on such a list or explicitly ask not to be contacted again, it is imperative for cold callers to honor these requests and refrain from further contact.

3. Time Frame: Various countries impose restrictions on the permissible time frame for cold calls. Typically, cold callers and telemarketers are allowed to make calls only between specific hours, often ranging from 8:00 AM to 9:00 PM. Any cold calls made outside of this designated time frame would be considered illegal.

4. Introduction and Purpose: At the beginning of a call, it is essential for cold callers to introduce themselves and clearly explain the purpose of their call in a brief and concise manner.

5. Written Approval: Before obtaining direct payment from prospects' bank accounts, cold callers must seek written permission. It is crucial to never request bank account numbers or sensitive financial information over the phone.

6. Honesty and Transparency: Some governing bodies require all cold callers to be honest and transparent during their calls. This means providing accurate information, clearly stating the purpose of the call, and not engaging in deceptive or misleading practices.

It is important for individuals and businesses engaged in outbound calling campaigns to stay well-informed about these rules and regulations in their specific jurisdiction to maintain compliance and ethical practices when contacting potential customers.

Important Factors to Consider When Choosing a Service Provider

When considering a service provider, there are several important factors that you should take into account:

Important Factors (Click to Read)

1. Experience: It is crucial to choose a cold calling service provider with a significant amount of experience in their industry. The length of time a company has been operating can often be an indicator of their expertise and knowledge. Opting for an experienced service provider ensures that they are well-acquainted with handling different situations and have a strong understanding of how to interact effectively with customers or clients.

2. Quality of staff: When outsourcing certain tasks to a service provider, it is essential to ensure that they have a skilled and competent workforce. Look for a partner that invests in well-trained professionals who can represent your business effectively. The expertise and capabilities of their staff can greatly impact the quality of service you receive.

3. Quality control and monitoring: Since outsourcing involves delegating certain aspects of your operations to a third-party, it's important to understand how the service provider ensures the quality of their work. Check if they have robust systems in place to monitor and evaluate their output. This aspect is particularly vital when it comes to services that directly impact your customers or clients.

4. Security measures: If the service provider will have access to sensitive data or information, it is crucial to prioritize security. Look for a partner that has reliable measures in place to protect your sensitive data and ensure data privacy. Industry standards such as ISO data privacy certifications can be a good indicator of a service provider's commitment to data protection.

5. Value for money: While staying within your budget is important, it's equally crucial to ensure that the chosen service provider offers high-quality services. Look for an outsourcing company that provides flexible rates and services customized to your business. Strike a balance between cost-effectiveness and the value you will receive from their services.

Considering these factors will help you make an informed decision when choosing a service provider that best aligns with your business needs and objectives.

Our telesales professionals are among the best in the industry and excel in customizing our services to your business needs.

Let us customize a campaign for your business.

Looking for something else? Learn about our other types of call center services at callcenterservices.com.

Contact us today for a free quote.